Every successful marketing campaign starts with proper market research. Market research includes keyword research, audience insights, and competitor analysis. We’ll gather all the necessary information we need to successfully execute your marketing campaign.
A great marketing strategy is key to a successful marketing campaign. We’ll create a custom marketing strategy for your business (that’s relevant to your business model) that we will follow like a blueprint throughout the entire marketing campaign.
Before we launch any ad campaigns, we’ll create strategic, high-quality promotional content to promote your business with. Our content creators are experts at creating promo content that effectively converts traffic (prospects) into leads and sales.
Consistent customer acquisition is the single most important element of business. We’re experts at generating high-quality, targeted traffic on the internet and converting it into leads and sales. We’ll advertise your business on Google, YouTube, and Google Display Network.
Proper campaign optimization is extremely important; it’s what allows us to deliver extraordinary results. We will continually optimize your advertisement campaigns to get the highest ROI possible. We’ll also help you optimize your website and landing pages to increase your conversion rate.
We strategically funnel your prospects through the VAVO marketing funnel…
The first stage of the marketing funnel, the top of the funnel, is awareness. At this stage of the campaign, we focus on getting ad impressions, clicks, and leads. The objective here is to introduce your brand to your target market or “cold audience” and create as much brand awareness and ad-recall as possible as well as generate targeted leads to push through the marketing funnel.
The second stage of the marketing funnel, the middle of the funnel, is consideration. At this point, your target audience is aware of your brand and we shift our focus towards introducing your product, building interest, and getting your leads to consider purchasing your product. Here we launch the follow-up value sequence as well as remarketing campaigns and the objective is to frame or “warm up” your leads for the next stage of the funnel.
The third stage of the marketing funnel, the bottom of the funnel, is conversion. This is the point-of-sale in the funnel. At this stage, your leads are HOT- they’re aware of your brand, product, offer, and price and they’re ready to make a purchase decision. The objective here is to evaluate your offer, call-to-action, and convert your leads into customers.
Typically, this is where the marketing funnel ends, however, VAVO doesn’t do “typical” marketing. This may be the end of a traditional marketing funnel but for us, this is only the beginning of the second and most important phase of the marketing funnel.
The fourth stage of the marketing funnel is loyalty. The objective of this stage is to retain your customers, keep them happy, and get them to fall in love with your brand and become a part of your brand tribe. This is where we turn your customers into raving fans that will be loyal to your brand for as long as it exists.
The fifth and final stage of the marketing funnel is advocacy. The objective of this final stage is to inspire (and potentially but not necessarily incentivize) your customers to organically promote your brand to other people. Your brand tribe will naturally and passionately recommend your brand to other people and your customers will multiply.