Hello, my name is Vlad Strizheus, I’m the founder and online advertising specialist at VAVO (vay-voh). VAVO is a modern digital marketing agency (as well as a marketing, psychology, and technology research company) on a mission to help brands level-up and make a radical impact on their market and on the world.
You want more sales and cash-flow, right? Well, aside from helping you make a lasting impact, we want nothing more than to get you as many sales and customers as possible. Why? Because your continual success is our success. When you win- so do we. We know that when we deliver you extraordinary results, we’ll build a strong professional relationship and create a long-term partnership that will greatly benefit all parties involved, especially you and your company.
VAVO can help you scale and grow your business by strategically and deliberately reaching your most ideal prospects on the internet and converting them into your loyal customers. In other words, we’ll advertise your business so well and with so much passion that your sales and cash-flow will MULTIPLY like never before and you will prosper even more.
Our primary service is online advertising on Google, YouTube, and Google Display Network and we primarily serve businesses in the informational product space.
We can help you skyrocket your sales by driving highly targeted traffic to your website and landing pages and strategically pushing your prospects through the VAVO Marketing Funnel. More importantly, we can help you make a real, lasting impact on your target audience/ market.
Our typical service package includes marketing strategy consulting, market research, promotional content creation, and continuous online advertising (ad campaign creation, management, and optimization). We also offer additional services such as brand logo design and Google My Business listing creation and optimization.
Our primary service is continuous online advertising via Google Search, YouTube Video, and Google Display Network. We do not offer any of our services standalone without online advertising. To learn more about our services, visit our services page.
How we convert cold prospects into loyal customers and advocates…
How we convert cold prospects into
loyal customers and advocates…
The first stage of the marketing funnel, the top of the funnel, is awareness. At this stage of the campaign, we focus on getting ad impressions, clicks, and leads. The objective here is to introduce your brand to your target market or “cold audience” and create as much brand awareness and ad-recall as possible as well as generate targeted leads to push through the marketing funnel.
The second stage of the marketing funnel, the middle of the funnel, is consideration. At this point, your target audience is aware of your brand and we shift our focus towards introducing your product, building interest, and getting your leads to consider purchasing your product. Here we launch the follow-up value sequence as well as remarketing campaigns and the objective is to frame or “warm up” your leads for the next stage of the funnel.
The third stage of the marketing funnel, the bottom of the funnel, is conversion. This is the point-of-sale in the funnel. At this stage, your leads are HOT- they’re aware of your brand, product, offer, and price and they’re ready to make a purchase decision. The objective here is to evaluate your offer, call-to-action, and convert your leads into customers.
Typically, this is where the marketing funnel ends, however, VAVO doesn’t do “typical” marketing. This may be the end of a traditional marketing funnel but for us, this is only the beginning of the second and most important phase of the marketing funnel.
The fourth stage of the marketing funnel is loyalty. The objective of this stage is to retain your customers, keep them happy, and get them to fall in love with your brand and become a part of your brand tribe. This is where we turn your customers into raving fans that will be loyal to your brand for as long as it exists.
The fifth and final stage of the marketing funnel is advocacy. The objective of this final stage is to inspire (and potentially but not necessarily incentivize) your customers to organically promote your brand to other people. Your brand tribe will naturally and passionately recommend your brand to other people and your customers will multiply.
We focus solely on modern digital marketing strategies, methods, and technology. Our primary area of expertise is in online advertising via Google Ads (see our certifications below). Google Ads is an incredible advertising platform that allows us to advertise on Google Search and its partners, YouTube, and Google Display Network, which consists of millions of websites and apps.
Why Google Ads? There’s no better platform to use for online advertising than Google Ads; it works extremely well for businesses in various industries and niches and we’ve proven that to ourselves and to our clients on multiple occasions.
Why does it work so well? Simply put, Google has more data about you and me (and everyone) than anyone else. Google’s massive database, combined with their fascinating Artificial Intelligence Machine Learning technology, gives us the ability to target very specific audiences with very specific messages, which leads to ultra high conversion rates and impressive Return On Ad-Spend (ROAS) and Return-On-Investment (ROI).
Now, Google Ads is truly great and we are in fact world-class experts at using it to generate highly targeted traffic, leads, and sales, however, at the end of the day it’s just a “tool” that we use for advertising. There’s something else, something much bigger than any advertising platform or tool that we are obsessed with at VAVO that allows us to deliver extraordinary results to our clients- Personalized Marketing and the VAVO Marketing Funnel.
We implement Personalized Digital Marketing on top of effective modern marketing tactics as much as possible and consequently, deliver incredible results to our clients. In a nutshell, Personalized Marketing allows us to essentially “push” prospects through the VAVO Marketing Funnel and inspire them to buy whatever it is that we’re promoting, whether it’s a product, service, or ideology.
Overall, we take a somewhat radical approach to marketing because let’s face it, marketing is evolving at an ever-quick pace. Marketing strategies that worked well just 2 years ago are not nearly as effective today. We firmly believe that it’s vital for businesses (especially info product businesses) to continually evolve, keep up with new trends within their industry and niche, and invest the majority of their marketing budget into modern (and perhaps even radical) marketing.
VAVO is not the right fit for every small business out there but we may be just the right agency for you!
We prefer to work with informational product businesses that are serious about scaling and growing and are ready to spend $30,000+ per month on online advertising. We typically start with a relatively small budget during the initial testing and optimization period and then quickly increase the ad-spend as we see positive results.
More importantly, we prefer to work with companies that are passionate about making a difference. We’re not an ordinary marketing agency and we do not work with ordinary clients. We exist to help great companies and brands make a real impact on their market and on the world.
If you think we might be a good fit for each other, reach out to us today! Let’s talk about how we can skyrocket your sales and help you make a lasting impact. Thanks for stopping by VAVOmarketing.com – we look forward to connecting with you soon!
adjective: vavo (vay-voh)
1. of or relating to present and recent time marketing strategies, methods, and tactics; not ancient, old-fashioned, or outdated marketing strategies, methods, and tactics:
2. modern as it relates to marketing and advertising.
“Corporations are increasingly moving away from conventional marketing, meanwhile, allocating large portions of their marketing budgets to vavo marketing.”
To do vavo marketing means to implement modern (and perhaps unconventional and radical) marketing strategies, methods, and tactics.